Our Founders, Marshall Hayner and Glenn Mariën had the vision to change the world of finance through blockchain technology, and in 2016 they formally named that vision, Metallicus.
As they began to build the company, they noticed the landscape around them continuously shifting, and what originated as the need for a single solution, turned into many.
Fast forward to today, and their vision is becoming a reality, with multiple products under the Metallicus umbrella already ahead of the industry’s needs.
As our company continues to bring these revolutionary products to market, we knew Metallicus needed a visual identity to showcase what is ours.
In June 2022, we brought the Metallicus name to life with the release of the Metallicus Brand Manifesto, this included the new visual identity of Metallicus.
The origin of the new Metallicus brand has significant depth, and we recommend carving out some time to read through the brand manifesto to gain a deeper understanding of how it was created.
Here’s the TLDR;
The brand needed to include our existing product’s DNA.
The brand had to visually represent the Metallicus values through color.
Our first value, ‘Trust Willingly’ and our most important value, had to represent the largest portion of the design, using the Proton Blockchain purple.
With everything considered, we were able to create a future-forward brand that captures Metallicus as the driving force and is surrounded by a border created from our company values and existing brand identities, that represent our industry-leading products.
As Metallicus continues to grow, and we continue to build, each new product finds itself underneath the Metallicus brand hierarchy. We’re also using this progression in our visual language to improve the identities of existing products. Stay tuned.
Metallicus.com
With any new brand, you need a website…
Today we’re delighted to launch metallicus.com
Metallicus.com was designed to showcase everything that sits under our company umbrella, all the way from products to team members, and from vacant roles to recent news.
We have multiple industry-leading products, and we want the world to know they were built by Metallicus. As our ecosystem continues to grow, new products are designed to complement each other, allowing us to accelerate towards our vision of ‘Empowering Global access to traditional banking and digital assets.’
We want our communities to grow by entering through one product, discovering it’s ‘From Metallicus’, and then finding their next through Metallicus.com
The Metallicus site, like anything we build, is always work-in-progress, and we’ll be adding new features, soon.
www.metallicus.com
#WeAreMetallicus
